Source: The Hollywood Reporter Thursday, September 4, 2003

New Line Home Entertainment's The Lord of the Rings: The Two Towers set a record for consumer spending for a rental title during its debut week, earning an estimated $22.89 million during its first five days in rental store shelves.

The second installment also set this year's Day 1 top-selling home video sales record, with consumers purchasing more than 3.5 million combined VHS and DVD units for an estimated first-day consumer spending gross estimated at $60 million-$70 million on sales and rental.

During its debut week, "Fellowship of the Ring" earned an estimated $17.22 million at the rental counter from Aug. 6-11, 2002.

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Originally posted by petrocs
Source: The Hollywood Reporter Thursday, September 4, 2003

New Line Home Entertainment's The Lord of the Rings: The Two Towers set a record for consumer spending for a rental title during its debut week, earning an estimated $22.89 million during its first five days in rental store shelves.

The second installment also set this year's Day 1 top-selling home video sales record, with consumers purchasing more than 3.5 million combined VHS and DVD units for an estimated first-day consumer spending gross estimated at $60 million-$70 million on sales and rental.

During its debut week, "Fellowship of the Ring" earned an estimated $17.22 million at the rental counter from Aug. 6-11, 2002.

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No big surprise i suppose,i wonder though how much money has LOTR acctualy made so far,and with the inclusion of ROTK how much will it eventually make.
Anybody who thinks piracy really hurts sales should maybe take a look at the figs.Personally if i watch a bootleg movie ,That i may not have otherwise seen,but for copys ,and i enjoy it i sometimes buy an original.there by boosting sales.

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